182. Hija de tu Madre Founder Patty Delgado

With an uncompromising commitment to Latina fashion, Hija de tu Madre has quickly become a staple in communities across the globe. Founder and head designer Patty Delgado has used her experiences growing up in Los Angeles and its surrounding areas to create a brand that showcases Latina culture in a vibrant style. Her brand's momentum has led to a handful of high profile collaborations, including with Angel City FC. Along with club sponsor Klarna, Hija de tu Madre linked up with ACFC to create a "Del Alma de Los Angeles" collection, which features a zip jacket, tee, hat, and tote bag. Patty joined the latest episode of the Urban Pitch Podcast to talk about the collab, growing up in LA, and how her hustle and intuition led to her brand's growing success. Timestamps (01:50) Growing up in Los Angeles (10:00) Choosing the name Hija de tu Madre and building momentum (20:41)Collaborating with Angel City FC (29:30) Soccer's influence in fashion and the growing Mexican x Central American alliance (33:30) Advice to those starting out (44:34) Creating the Preguntas card game (50:09) Her music playlist Cast Hosts: Ramsey Abushahla, Julio Monterroza, & Brigitte Flores Producer: Roy Cho Subscribe to our newsletter for more interviews and latest news on street football, freestyle, and urban culture, read more about soccer culture on our website, and follow us on Instagram, Twitter, TikTok, and Facebook. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.