182: Journalist Fiona Clark on hype, hormones and finding better science

Send a textThank you to Timeline for sponsoring this podcast. Powered by Mitopure®, Timeline’s clinically proven Urolithin A gummies are designed to boost energy and support healthy aging at the cellular level. Use code HOTFLASH at timeline.com for 20% off your first order.In this episode of the Hotflash inc podcast, host and founder Ann Marie McQueen speaks with award-winning journalist, broadcaster and women’s health advocate Fiona Clark. Together they unpack how media, medicine and marketing collided to create confusion and polarization in menopause care – and what needs to change.Fiona, co-founder of the Menopause Research and Education Fund, shares why she wrote Meno Wars, the impact of social media “medical influencers,” how evidence gets cherry-picked and misused, and why better data, plain-language summaries and shared decision-making are vital for women’s health. They also discuss vaginal health – including her own issues – testosterone, GLP-1s, trauma, diet culture and the urgent need for more menopause research funding.HighlightsHow the menopause movement went off the rails,The rise of medical influencers and how misinformation spreads onlineWhat hormone therapy can and can’t doThe overlooked importance of vaginal health and simple, effective treatmentsHow marketing shapes narrativesWhy anger is valid, and how women can demand better data, research, and careAbout Fiona ClarkFiona Clark is an award-winning journalist, broadcaster and women’s health advocate. She is the author of Meno Wars: Why Menopause’s Moment Has Gone Horribly Wrong, which examines how media, medicine and marketing have shaped today’s menopause narrative. Fiona is also co-founder of the Menopause Research and Education Fund, dedicated to improving scientific research, education and equity in women’s health.Meno Wars: wherever books are sold IG: @fiona_clark_writesJoin the Hotflash inc perimenoposse: Web: hotflashinc.comNewsletter: Hotflash inc. on SubstackTikTok: @hotflashincInstagram: @hotflashincX: @hotflashinc Episode website: Hotflashinc Listen on: Apple Podcasts | Spotify | Google Podcasts | YouTube | Substack See hotflashinc.com/privacy-policy for privacy information