#182 - Lindsay McCormick, Bite: Rejecting 2 Sharktank Offers & Going All In

from DTC POD: How The Best Brands Are Built · host Ramon Berrios, Blaine Bolus, Lindsay McCormick

Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark Cuban and Kevin O'Leary. Bite has experienced tremendous growth and continues to be completely bootstrapped and profitable. 9:18-10:12 Visualizing facts11:03-11:45 Pretend your pitching to the sharks 22:28-23:03 Talking to your customers25:33-26:23 Pitching your product in-person to consumer45:50-46:41 Start super niche then expand This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Lindsay McCormick - CEO and Founder of BiteRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

What this episode covers

Lindsay McCormick started Bite, a zero-waste toothpaste tablet, with $6,000 dollars in 2016. Six years later, Bite is a multi-product zero-waste company that’s redesigned moisturizer, deodorant, teeth whiteners, dental floss, and toothbrushes. Lindsay joins DTC Pod and discusses the early days of Bite and making the tablets in her living room, going to events to get product into the right people’s hands, overcoming nerves when you’re selling and conducting cold outreach, going on Sharktank and turning down an offer, building a bootstrapped business, and tips to improve your pitch.

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#182 - Lindsay McCormick, Bite: Rejecting 2 Sharktank Offers & Going All In

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This episode is 51 minutes long.

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This episode was published on March 29, 2022.

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