#182 – Mastercast: Embedding a coaching culture in sales teams w/ Sherry Nematalla

We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil is joined by Sherry Nematalla, Global Accounts Manager at Vodafone.  Sherry explains how she came to write her dissertation, stressing the differences between mentoring and coaching and how embedding a coaching culture can transform sales teams as well as customer relationships.  Highlights include: [15:42] The difference between mentoring and coaching [31:10] Creating a coaching culture [39:52] Bringing coaching into customer engagement  Connect with Philip Squire on LinkedIn Connect with Sherry Nematalla on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.