#182 Michelle Young - The Discount Strategy

Our guest host Calvin catches up with Michelle Young, Founder of POP UP Cosmetics. After identifying a substantial gap between American and Australian cosmetic prices, Michelle founded The Cosmetic Department & POP UP Cosmetics in a bid to make brand products more affordable for Australians.  Calvin and Michelle talk about the story & business model of POP UP, and the adversities she encountered with global conglomerate in the early stages of her business. They discuss the importance of relationship building when dealing with wholesalers and buying products, logistics around running big teams of employees, and how to identify a suitable retail site.