182: Mr Beast’s Leaked Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

The NIA boys discuss Mr Beast’s LEAKED Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro(00:00:00) - Intro(00:01:15) - Initial Thoughts on How to Succeed in MrBeast Production(00:05:49) - YouTube is eating all of media(00:09:58) - Minute-by-minute retention strategy(00:14:49) - Meritocracy and Teamwork(00:19:08) - A, B, C player framework(00:25:08) - What makes a YouTube video go viral(00:32:41) - Creativity Saves Money(00:39:05) - Critical Components and Mangement Style(00:47:53) - Criticism of MrBeast(00:50:52) - Final Thoughts on How to Succeed in MrBeast Production(00:58:48) - Robert Caro’s Power Broker 50th Anniversary(01:04:41) - Robert Moses and Power(01:10:12) - Robert Caro and the making of The Power Broker1) YouTube is eating all media:• 20 hours/month average watch time• 5x more than Netflix• Mr. Beast: "YouTube will eat all of media"2) Three metrics that matter:• Click-through rate (CTR)• Average view duration (AVD)• Average view percentage (AVP)"These are the holy trinity of YouTube metrics" - Bilal3) Jenga storytelling method:• Show end goal upfront• Build tension throughout• Example: Last to take hand off Lamborghini wins it4) Minute-by-minute retention strategy:• Minute 1: Most crucial, invest in lighting• Minutes 1-3: Show rapid story progression• Minute 3: Re-engage viewers with a big moment"At 6 minutes, viewers are on autopilot to the end" - Mr. Beast5) A, B, C player framework:• A players: Obsessive, coachable, best in the world• B players: New hires with A player potential• C players: "Poisonous", transition out immediately"C players are awful to work with. I know, I've been one." - Trunk6) Creativity saves money:• $20k cash prize vs. year's supply of Doritos• Doritos prize more viral, costs only $1,300• Think outside the box for engaging rewardsWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodWatch + Subscribe on Youtube:https://youtu.be/i7BCrmeNMOgListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:@bzaidi@trungtphan@jackbutcher@niapodcastFollow NIA on social media:Instagram: https://www.instagram.com/notadvicepod/Facebook: https://www.facebook.com/profile.php?id=100089813414522TikTok: https://www.tiktok.com/@niapodcast Hosted on Acast. See acast.com/privacy for more information.