182: Relentlessly Helpful Content DNA, With John Espirian

Wouldn't it be awesome if your ideal clients could learn about you in a low-risk, low pressure manner, make a decision to follow you, and then show up all by themselves on your digital doorstep, ready to buy your product or service? As seemingly fantastical as this may sound, it is actually quite possible when one can strategically leverage the many powers of what today's guest calls 'Content DNA', to effectively attract followers and ideal clients over time using social media.In this episode, we meet John Espirian, who is a self-described LinkedIn Nerd, also known as the 'Relentlessly Helpful Copywriter', and Author of one of my favorite books, 'Content DNA'.My Favorite Quotes from John in this episode, (paraphrased):“Go beyond 'Know-Like-Trust' —become the PREFERRED choice in your niche!”“Boring is the new risky!”“Create relentlessly helpful content!”"The best content gets seen and remembered because it includes 'conversational marketing'!"The best ways to connect with John Espirian online are:Website: https://espirian.co.uk/LinkedIn: https://www.linkedin.com/in/johnespirian/About the PROFITABLE HAPPINESS™ Podcast:In this podcast, we feature stories from highly successful Experts and Creative Entrepreneurs who exemplify the use of Profitable Happiness™ to build influence and business success. For a weekly journey of music, marketing, and motivation, subscribe to the PROFITABLE HAPPINESS™ Podcast with Dr. Pelè.https://drpele.com