182 SHORUNNA (Producer / Sync Alliance)

SHORUNNA is an Eritrean producer from Seattle now based in Portland who draws heavily on the natural environment around him to shape his sound. He uses textures, space, and organic elements from nature as inspiration while composing and scoring across multiple styles.SummaryIn this conversation, Aaron and Miguel Antonio explore the intersection of music, culture, and identity. They discuss the challenges of navigating cultural heritage and language barriers, as well as the powerful role music plays in shaping and influencing young people. Aaron also shares about taking his first steps into the sync licensing world and the community supporting that journey through the Sync Alliance. Together, the conversation highlights the importance of self-expression through music and the value of cultural appreciation and understanding in today’s society.Connect with SHORUNNA https://www.instagram.com/sho_runna/__________Welcome to the #liveandcreate podcast, hosted by Miguel Antonio, singer-songwriter, speaker and Lead Vocalist of the band Run With It . In this podcast, Miguel engages in meaningful conversations with artists and entrepreneurs, delving into the essence of living a great life and creating great things.Our discussions revolve around the personal stories and inspirations of our guests, touching on practical aspects of both business and artistic creation. These conversations evolve into philosophical explorations, encompassing the art of life, music, and the pursuit of a better world.To be a guest on the show email ⁠⁠[email protected] check out Miguel's band Run With It⁠https://runwithitband.net⁠ live and create, #liveandcreate, music podcast, entertainment industry podcast, sync licensingChapters00:00 Introduction and Background02:42 Day Job and Music Aspirations05:20 Live Music and Performance08:13 Teaching Music to Youth11:04 Cultural Influences in Music13:56 Navigating Identity and Culture16:51 Language and Communication Challenges19:34 Understanding Cultural Nuances22:25 The Impact of Cultural Identity on Music25:18 Conversations on Social Issues28:05 The Role of Music in Self-Expression33:53 Nature as Inspiration in Music Creation36:27 The Impact of Sound and Environment on Music39:41 The Importance of Learning Production Basics42:37 Mixing Techniques and Vocal Production46:38 The Journey Back to Music Production51:20 Sync Licensing and the Path to Music Placement57:03 Building a Workflow for Sync Success01:01:46 Navigating the Sync World and Metadata01:06:21 Investing in Your Music Career01:09:40 Defining a Great Life and Creating Meaningful Art01:12:52 Closing Bumper .mp4