#182 - So wird sich Amazon Werbung in 2024 verändern episode artwork

EPISODE · Jan 10, 2024 · 30 MIN

#182 - So wird sich Amazon Werbung in 2024 verändern

from Vitamin A - Deine Dosis Amazon PPC

Zum Jahresbeginn hat Florian seine Glaskugel ausgepackt und einen Blick in die Zukunft von Amazon Advertising geworfen. In dieser Episode enthüllt er, welche seiner mutigen Vorhersagen aus dem Jahr 2023 tatsächlich eingetroffen sind und gibt einen Einblick in die aufregenden Neuerungen, die dich im Jahr 2024 erwarten könnten. Alle Themen der Episode im Überblick: Intro (00:00 - 01:58) Das waren die Predictions 2023 (03:16)Prediction #1: Sponsored TV wird 2024 nach Deutschland kommen (09:39)Prediction #2: Amazon wird Wege finden, mehr Geld rauszuholen (11:41)Prediction #3: Die Verwendung von KI wird sich verstärken (13:47)Prediction #4: Amazon wird neue Partnerschaften eingehen (15:13)Prediction #5: Amazon wird mehr DSP Funktionalitäten in Sponsored Display einbauen (16:48)Prediction #6: Signalbasiertes Marketing wird ausgebaut (17:33)Prediction #7: Amazon Posts wird nach Europa kommen (18:43)Tipps für 2024: Darauf solltest du dich als Händler:in einstellen (19:45)Zusammenfassung und Fazit (28:17)Links & Ressourcen:Du möchtest keine News und Updates mehr verpassen? Dann abonniere doch unseren Amazon News Kick2024 alle Shopping Events auf einen Blick: E-Commerce Kalender 2024 jetzt runterladen Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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#182 - So wird sich Amazon Werbung in 2024 verändern

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This episode is 30 minutes long.

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This episode was published on January 10, 2024.

What is this episode about?

Zum Jahresbeginn hat Florian seine Glaskugel ausgepackt und einen Blick in die Zukunft von Amazon Advertising geworfen. In dieser Episode enthüllt er, welche seiner mutigen Vorhersagen aus dem Jahr 2023 tatsächlich eingetroffen sind und gibt einen ...

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