#182: Sunk Cost Fallacy & The Atlanta Falcons

Waiting around until you feel 100% ready or comfortable to make a change in your business, whether it's revamping your logo or your website, can cost you just as much instead of just going for it! Learn more about the sunk cost fallacy and whether or not you're working to lose money or make money!    In this episode, we talk about… Understanding how sunk cost fallacy can stunt your growth  Why changing your logo, website, branding can bring positive change with new business You have to be willing to accept help and work with experts to get the job done right The loneliness cycle and why you can't avoid firing someone just because they're a recent hire The difference between spending your time and energy to make money vs. save money Why "Time in the market beats timing the market"    Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com