EPISODE · Mar 31, 2022 · 35 MIN
#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities
from DTC POD: How The Best Brands Are Built · host Chris Bernard, Blaine Bolus, Ramon Berrios
Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more. Buff Bake 2:07 -3:03Story behind Mindright 6:44 - 10:12Pitching to Rob Dyrdek 11:03 - 14:12Celebrity investors 16:35 - 17:33Leveraging celebrity investors 18:19 - 19:42Getting into retail 22:31 - 24:01Brand ambassadors and influencers 24:34 - 26:27Building the team 30:14 - 32:15 This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Chris Bernard- CEO of Mindright Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
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What this episode covers
Chris Bernard AKA “Bernie” is the founder of the plant-based protein bar Mindright. Bernie developed Mindright in the Dyrdek Machine (Rob Dyrdek’s venture studio).
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#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities
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