183: Defining The Role Of Your Stores

In tough market conditions, questions must be asked about viability and approach for many aspects of your business. And it's likely, that physical stores will be challenged, and the question raised about the role that shops play. In this episode, Oliver Banks shares an approach to help you understand the current and ideal role that stores play. And you'll also learn how to take this and build a transformation roadmap to evolve your operating model. Listen to this episode to discover:The 3 different aspects that feed into defining the role of the store. And the additional dimension that you must consider. An actionable approach to define what's most important for your customers and brand.How to develop this into a transformation roadmap.Show notes at www.obandco.uk/183.