#183 Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency

This former HR professional discovered the power of relationship marketing and was able to build her own digital service business called Social Konnection. But it isn't just her expertise in SEO and career coaching that sets her apart. My guest Esai Arasi is a member of The Digital Marketer’s Workgroup and a social media strategist and lead gen expert. She brings a unique perspective to the table with a background in behavioral change and a deep understanding of human psychology. She successfully transitioned from the corporate world to building a digital service agency in India. Esai's story is one of resilience and determination, as she started from scratch and worked tirelessly to deliver exceptional results for her clients. Listen to learn more aboutHow Esai started offering Digital Marketing services (in an industry where she didn't know anyone) and how she scaled it to an international marketWhy she chose to scale with an Agency model (and why she’s able to help clients better in this model)How she uses the Social Konnection framework to build and grow her business through relationship marketingThe biggest factor that gets her premium clients and GREAT referrals that is very overlooked Esai has earned a reputation as a trusted expert in the industry through relationship building. Don't miss this episode as she shares her insights on agency success and the power of prioritizing client satisfaction.Sponsored by The Digital Marketer’s Workgroup: Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here!Connect with Esai:Website: https://www.socialkonnection.com/Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services