#183 - How to Start a Business in a Competitive Market and Keep Going When It Gets Hard with Alex Baumeister

Alex shares how he and his wife launched a beverage brand on the side while he continued working as a firefighter, and what it really took to figure out the product, branding, distribution, and legal side as they went. He also talks about pushing through uncertainty, making smart investments, and staying resilient when the business nearly got wiped out before it had a real chance to grow.Take the ideas from this show and put them to work. Grateful Go-Getters is my daily accountability community...post what you're grateful for and your #1 task each morning. $5/month or $37/year. Free trial: https://www.skool.com/grateful-go-getters-8488/about