183 One Set Of Protocols For 250 Fertility Doctors; Featuring Dr. Kshitiz Murdia, CEO of Indira IVF

Some practices can’t get two fertility doctors to agree on a set of protocols.  How about >250 physicians? Dr. Kshitiz Murdia, CEO of Indira IVF discusses the enormous growth of the Indira network in India, how their approach to IVF practice management differs from the US’, and how they tackled massive obstacles (such as patient education)  along the way. Listen to hear: Indira’s massive marketing and awareness programs. How to transition out of your clinical role, to a director role, and finally, CEO. The due diligence regarding private equity groups that took place before the majority stake sale of the company. How Dr. Murdia got out of the ‘contributor seat’ and into the seats of integrator and visionary. About the standard operating procedures Dr. Murdia and his team built, and the training and management system that backs them up. Griffin press if standardization in protocols is antithetical to individualized care.