183: Part 1: The Ultimate Guide To Shows & Events for Equine Businesses: How to Decide If This Is the Right Show for Your Business

Summary In this episode, Jenni Bush discusses the factors to consider when deciding whether to participate in a trade show. She emphasizes the importance of calculating both the immediate and long-term return on investment. Jenni also highlights the benefits of trade shows, such as networking opportunities and brand exposure. She provides insights into customer lifetime value and the significance of tracking marketing efforts. Finally, she shares a list of key questions to ask before committing to a trade show. Takeaways Calculate the immediate and long-term return on investment before participating in a trade show. Trade shows offer networking opportunities, brand exposure, and potential partnerships. Track marketing efforts and analyze data to measure the impact of trade shows. Ask key questions about the event, including attendee demographics, cost, and competition. Chapters 00:00 Introduction and Overview 02:36 The Benefits of Trade Shows 04:05 Calculating Immediate Return on Investment 06:49 Long-Term Return on Investment 08:11 Brand Exposure and Awareness 09:09 Networking Opportunities 09:39 Partnerships and Collaborations 11:26 Customer Lifetime Value 12:51 Marketing Efforts and Data Analysis 14:17 Key Questions to Ask Before Committing to a Trade Show LINKS: Visit www.JenniBush.com to book a consultation Get the Calculator tool here https://www.jennibush.com/is-having-a-stand-at-a-show-right-for-your-equine-business/