(183) Rethinking Law with Automation and Design with AK Raja of Lawgical

Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Automate what employees hate, not just what’s time-consuming. AK’s core philosophy is to identify the tasks employees despise, like intake calls with distressed, unqualified leads, and automate those first. The goal isn’t just efficiency; it’s preventing burnout.* AI intake should pre-qualify leads so human staff only talk to high-quality prospects. Lawgical’s AI intaker handles the top-of-funnel calls, filters out poor-fit leads, and only passes high-converting leads to human team members; boosting morale and close rates.* Billable hours are broken; subscription/value-based pricing is the future. AK strongly advocates moving away from hourly billing toward pricing based on the value delivered. It gives firms more revenue predictability, better financial planning, and almost always results in higher earnings.* Build organic brand trust before relying on ads. Law firms that invest in consistent educational content on social media generate inbound leads who already trust them, which are far more effective and less expensive than running ads that come across as desperate.* Don’t be afraid to pivot; embrace change as improvement. AK’s own company pivoted from automating visa filing to intake/lead engagement. Her advice: find early believers, experiment constantly, and talk to your customers regularly, because if you’re not evolving, you’ll lose over time.__________________________Want your question to be answered on a future show? Fill out this short survey.Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai.Check out Lawgical.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe