183: Telling Your Story in the Virtual Age

Kate Bailey, Founder & President / CEO of Annabel Media and TARRA, joins us for episode 183 of Art of Construction. It is a crazy time for everyone. In recent months, the COVID-19 pandemic and resulting economic fallout has turned many, if not all of our lives upside down. This can be a time of great confusion and uncertainty for many. And with all the added stress it can be easy to go dark online, to give your social media and marketing a rest as you deal with issues closer to home. But as you'll hear from Kate Bailey, this is the wrong approach. Now more than ever, you need to be marketing yourselves, AOC tribe!In this episode, Kate brings us along on her journey from managing home and lifestyle publications, to freelancing, to building a thriving marketing & communications agency for the world of interior design, architecture and construction. We learn how her company Annabel Media helps small and micro-sized businesses in these fields to hone in on what truly makes them unique and capture that nugget of gold in a way they can showcase to their ideal clients. Art of Construction and Kate met during this time due to a Virtual Showroom Experience we created for one of her clients. In this age where everyone is behind a computer screen, living and communicating virtually, you really need to do something special to grab people's attention and show them what you have to offer. We have had a lot of fun working with Kate to make that happen for some of her clients, and had even more fun recording this conversation so we can share some of Kate's expert knowledge with all of you. Keep crushing it, tribe. We will get through this!