183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧Episode HighlightsCaroline’s story and journey to where she is today (3:00)Snapshot of year-end campaign planning (4:00)Goal setting and calls to action for your end of year campaigns (7:00)Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)Technology you can leverage to power your campaign (15:00)Leveraging digital ads (20:00)Stewardship following your campaign (22:00)A powerful moment of philanthropy in Caroline’s life (25:00)Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)For more information and episode details visit: www.weareforgood.com/episode/183The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter