183 | The Lead Magnet Strategy Every Coach Needs to Build Their Email List

If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of the smartest investments you can make in your coaching business, and exactly how to get started, even if you have zero subscribers today.Timestamps: 00:00 - Why Every Coach Needs an Email List01:35 - Create Your First Lead Magnet04:00 - Solve One Small Problem06:00 - The 5 Welcome Emails08:45 - Your Weekly Newsletter11:20 - Mistakes to Avoid13:10 - Build an Email List That Lasts“Social media is rented land. Your email list is all yours.” - Jo LottCreate one simple lead magnet this week. It doesn’t have to be perfect - it simply has to help one person take one meaningful step forward.Join The Honest Edit, my weekly newsletter for coachesUseful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.