183-Trial Series- The 30-Minute Witness: Keeping Juries Engaged

In this episode of Trial Lawyer Nation, host Michael Cowen sits down with partner, Malorie Peacock to introduce a new trial series focused on effective trial tactics. They discuss the concept of the '30-Minute Witness'—the practice of limiting witness testimonies to 30 minutes or less to maintain jury attention. They emphasize the importance of preparation, simplifying case elements, and using visuals to make testimonies more engaging and persuasive. Michael and Malorie also share tips on handling expert qualifications, video depositions, and using physical objects as demonstratives. This approach aims to keep juries engaged, awake, and entertained to secure favorable outcomes.