183 - Why You DON'T Need To Change Your Marketing (The Benefits of "Project Broken Record")

Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to "stick?" Are you so busy always making "new" stuff that you're missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over? In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact questions, along with sharing how the idea of a "broken record" that just keeps playing the same part over and over could be the key to your next business breakthrough. Listen to this episode to hear more about: How a fashion stylist changed her business, claimed back her sanity and made a massive breakthrough when she discovered "Project Broken Record." Why you may need to reframe your view on repetition - instead of boring you, it could be liberating you from overwhelm! How to know when to stick with an idea vs abandoning it and moving on. Why we stop doing things, even when they're working really well (and how to save ourselves from making this mistake!). And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Episode 173 - The Cost of New vs Rinse and Repeat