183 | Wrightsocks | Socks talk with Russ Coillot

In this episode of the On the Runs podcast, hosts Eric and Erika welcome Russ from Wrightsocks, who shares his extensive experience in the running industry. The conversation delves into the significance of socks in running, personal running achievements, and the impact of family on athletic pursuits. Russ discusses the evolution of Wrightsocks, known for their double-layered design, and shares his adventurous experience hiking the Presidential Traverse. The episode emphasizes the importance of community in running and the inspiring stories that come from personal journeys in the sport. In this engaging conversation, the hosts discuss various themes surrounding hiking, running, and the importance of quality socks. They explore personal experiences with hiking challenges, the technology behind sock comfort, and the significance of proper gear in training for races. The discussion also delves into marketing strategies, community engagement, and the impact of trade shows on the running industry. The guests share personal anecdotes, insights on foot health, and the role of socks in enhancing performance, all while maintaining a light-hearted and humorous tone.Chapters02:56 Weekend Adventures: 50K Race and Air Show05:52 The Thrill of the Air Show08:32 Erika's 50K Race Experience11:23 Eric's Hiking Adventure and the Presidential Traverse28:03 Russ Coillot from Wrightsocks30:27 Russ's Journey into the Running Industry33:22 Transition from Real Estate to Retail36:28 The Evolution of Wightsocks42:30 Understanding Sock Technology45:28 The Importance of Sock Quality48:27 Double Layer Socks and Their Benefits52:03 The Importance of Quality Socks56:35 Understanding Sock Technology59:51 The No Blisters Guarantee01:01:03 Sales and Marketing Insights01:05:34 Trade Show Strategies01:09:47 Evolution of Socks for Sports01:15:43 Hockey Connections and Community01:23:21 The Great Sock Debate01:28:07 The Outro01:28:30 Exploring Running Culture and Community01:31:20 Upcoming Live Podcast Event01:34:09 Celebrating Achievements in Running01:37:08 Podcast Growth and SEO Insights01:38:55 Book Recommendations and Personal Stories01:42:42 Closing Thoughts and Listener EngagementVisit Wrightsocks to explore their range of performance socks. Follow them on social media @wrightsocks for more updates and behind-the-scenes content.My Race Tatt's - Check out My Race Tatts and support the pod when you buy your next set by using our My Race Tatt's Link.Strava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at [email protected]'t Fear The Code Brown and Don't Forget To Stretch!