184: 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%

Strategies to Increase Your Blog Earnings In today’s lesson, I want to talk about two things I’ve been doing on my main blog to increase the profitability of the blog - both have been working really well! I’m going to talk about 3 income streams in particular - AdSense Ad network (although this will be relevant to other networks too), Affiliate promotions and selling our own products. So if you want to increase the profitability of your blog - this show is for you. Further Resources on 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40% AdSense New Ad Placement Guidelines Facebook Group UPDATE: it's been a couple of weeks since I made some of the changes mentioned in this episode and we've now completed some of the extra AdSense tweaks to ads shown to those on desktops. The results have been better than expected. While I talk in this episode about 40-50% increases in earnings my AdSense earnings are over 100% higher than last month. In fact here's a graph of my weekly AdSense earnings over the last 12 months. You can see there's natural variation week to week but since making the changes we've seen two great weeks of increased earnings. Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there! It’s Darren from ProBlogger here. Welcome to episode 184 of the Problogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, which is a blog, a podcast, an event, a job board, a series of ebooks and numerous other things all designed to help you as a blogger to start a blog, to create great content that’s going to change the world in some way and make your audience’s lives better and build that audience to the point where you are able to make a profit from your blog. You can learn more about ProBlogger over at Problogger.com. In today’s lesson, I want to get a little bit personal. I want to talk about some other things I’ve been doing over the last month or so to increase my blog’s income. To increase the profitability, particularly of my main blog, Digital Photography School. In particular, I want to share with you two different strategies that I’ve been working on with my team there that have worked well. I am actually going to talk a little bit about three different income streams. One of them is AdSense, the Google’s Advertising Network. Although what I’ll share will probably be relevant for other advertising networks too. I want to talk a little bit about affiliate promotions and also selling our own products. If you monetize your blog in any of those ways, today’s episode will be relevant for you. “What are you doing on your blog this year that you’ve never done before?” That was the question that I asked in the ProBlogger podcast listener’s group on Facebook this week. The responses that you, as a community, shared with me were fascinating. The reason I asked that question is that I’ve become more and more convinced lately that many of us as bloggers fall into patterns and habits as bloggers that can limit what we achieve. One of the things I strongly believe and I’ve always believed this but I need to relearn it again recently, is that if we want success with our blogs, we need to be willing to do new things, to experiment. If we want to increase traffic on our blogs, we need to promote our blogs in new ways. We need to let that evolve. If we want to build income on our blogs, we need to constantly be trying new things in that area too. You’ve probably heard the definition of insanity that often gets attributed to Albert Einstein. He was said to have said the definition of insanity is, “Doing the same thing over and over again and expecting different results.” I’ve heard that quote attributed to numerous people but whoever said it, smart person because there’s truth there. If you want to experience new,