184: Brand Manifesto head librarian Lonnie Elliott

Creative briefs are a vital element in advertising, but so are brand manifestos. Our guest today is Lonnie Elliott, creative lead at Meta, and the founder of Manifestowriting.com. Lonnie shares with Henry Gomez and me examples of great manifestos, some of which you may recognize. And he talks about his plans to expand his growing collection of manifestos. You might call him the head librarian of this excellent collection. It's well worth your time to review and study. And watch this episode. Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.