#184: How Far Should You Niche Down? Finding Your Minimum Viable Market

How Far Should You Niche Down? (And How to Know You’ve Got It Right)Most marketers are targeting too broadly—and it’s killing their go-to-market.In this episode, we walk you through how to find your Minimum Viable Market—the smallest audience that can sustain your business and evangelize your solution.We’ll show you how to use your existing data and customer base to define a market you can actually win, instead of burning budget trying to win everyone.Here’s what we cover in this episode:+ Why niching down feels scary—but works+ How to use the 80/20 rule to uncover your best (and worst) customers+ How to test and validate if your niche is big enough to sustain your businessTune in and learn:+ The full step-by-step process to finding your Minimum Viable Market+ Real examples of how to apply firmographic, demographic, and psychographic filters+ How to reposition your business over time without losing momentumThis episode is a must-watch for any B2B marketer struggling to get cut-through in a crowded market. If you’re stuck trying to build pipeline, this is the most important strategy you’re probably missing.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 How Far Should You Niche Down?01:00 Why Niching Down Feels Risky (But Works)02:10 Broad Targeting Is Killing Your Cut-Through03:40 The Greek Wedding Analogy: Why Specificity Wins05:00 Seth Godin's Take on Minimum Viable Market06:10 How to Spot Underserved Niches07:30 Step 1: Start With an 80/20 Customer Analysis08:30 Revenue Isn’t Everything: Find Profitable Segments09:50 What to Look for in Your Dream Customers11:00 Real Example: ESG and the Modern Slavery Act12:40 Step 2: Catalog Your Market and Validate Demand14:00 What If Your Market Is Too Small (or Big)?15:30 Don’t Forget to Call Your Churned Accounts16:30 Our Journey: From Broad B2B to Demand Gen Marketers17:40 Why You Can (And Should) Reposition Over Time18:40 Final Takeaways: Nail Your Niche and Expand Later-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-gen...S07 E184 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #b2bsaas