#184 - How The World’s Strongest Woman Empowers Her Clients - Erin Murray

This week, I sat down with Erin Murray, Owner of the online training business Buns and Boulders.  Erin primarily offers online coaching, both one-on-one and club-based, but has a larger presence as an athlete. She is a professional strongwoman athlete and 4-time World's Strongest Woman, the only person in the sport to win that title across multiple weight classes.Unlike many elite athletes, Erin did not grow up playing sports; she was introduced to strength training later in life as part of treatment for an eating disorder. What began as a tool for rebuilding her relationship with her body evolved into a lifelong pursuit of strength and performance. After briefly exploring powerlifting and CrossFit, Erin found her home in strongman, where she has worked her way to the highest level over the past 10 years. Today, she brings lived experience and elite-level insight to her coaching, blending performance-driven training with a nuanced understanding of the physical and psychological aspects of strength.We discussed:02:06 - The Marketing-Before-Coaching Trap03:22 - The "Retiring to Serve Clients" Narrative10:12 - Niching Out vs. Niching Down12:01 - Empowerment as the Common Thread18:44 - Starting Clients Psychologically Where They're At24:17 - People Before Programs32:31 - Evolution of Your Athletic "Why"36:54 - Weight Manipulation and Body Dysmorphia44:30 - The Value of In-Person Coaching47:12 - Retention Over Acquisition as Business StrategyFind ErinWebsite - https://www.instagram.com/erinmurray.wsw/IG - @erinmurray.wsw__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!