184. Major Donor Fundraising - Success Secrets, with Debbie Johnson

Major Donors can make a huge difference to fundraising income, but fundraising with High Net Worth people can also be really challenging. Debbie Johnson has been making wonderful progress in her fundraising. In the year she took part in Bright Spot’s Major Gifts Mastery programme, she increased major donor income for her wildlife charity by 200% compared to the previous year... and these wonderful results continue to flow.In this podcast she and Rob discuss several powerful distinctions from the training that have helped achieve this success, including: a powerful strategy she uses every day to improve relationships with donors; a technique that improves results when she meets supporters; being yourself; listening skills; and an insight that transformed one major gift from five figures to an amazing six figure value.We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.