184: One way to maximize a first meeting

First meetings are hard to get so it is crucial we maximize them! One way we often let ourselves down is by not getting a good understanding of why our prospect wants to put resources and money into working on the problem we solve.In this episode learn:Why most questions we ask are situational and why that’s not goodThe most impactful types of questions to askAn exercise to take your sales team through to change your habits with questionsHow to feel better that you have a real opportunityAction:If you enjoy the podcast, please could you give a review by going to salesbluebird.comYou might also like the following:165: One powerful tool to improve how you sell and how you get better109: Hot trends in cybersecurity with Amit Karp, Partner at Bessemer Venture Partners105: Jay Wallace, VP of Worldwide Sales at Rumble, on building a sales team Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.