#184 – Sales Frequency: Winning Over the CFO with Data-Backed Selling w/ Maxim Tarasevich

This week on The Sales Transformation podcast we’re bringing you a recording of our Sales Frequency episode from a few weeks ago with special guest Maxim Tarasevich, EVP of Sales at Aviso.  He joined Jesus and Will to discuss how it’s more important than ever for salespeople to appeal to CFOs and finance teams during their pitches, and how they can build business cases that include that the stats that will help them overcome this common stalling point for deals.  Highlights include: [05:01] Find out what’s important to your client early [32:51] Don’t assume that CFOs only care about financial metrics [37:08] Every customer is different, so their numbers will be different too  If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting. Connect with Jesus Llamazares on LinkedIn Connect with Will Squire on LinkedIn Connect with Maxim Tarasevich on LinkedIn   Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.