184. Setting Realistic Expectations for Trucking Decarbonization

The strategy to transition away from carbon-based fuels must be rooted in reality. Success depends on cost parity, the right market incentives, necessary infrastructure, and access to a wide array of scarce natural resources. . As an alliance of trucking industry stakeholders committed to a clean energy future, the Clean Freight Coalition is bringing sanity to the electrification conversation. From rational policymaking to balanced national standards, their goal is to ensure a zero-emission future is achieved in a responsible manner—one that assures affordable and reliable freight transportation and protects the nation's supply chain. . We sat down with Jim Mullen, Executive Director, Clean Freight Coalition, to discuss the trucking industry’s proven track record of environmental stewardship, the need to incentivize options other than battery electric for trucking fleets, and how unrealistic expectations could put our economy into a tailspin. . We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to [email protected]. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. . Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Follow host Grayson Brulte on LinkedIn, Twitter, and Instagram.