184: Strategy – How will you win? – interview with Tom Olverson

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Tom Olverson, a veteran school Head of 27 years across the United States who is now a specialist search consultant, as well as a mentor to Heads. He is also the author of Leading Through Strategy – How Business Principles Can Help Independent Schools Thrive. He talks us through what 'winning' looks like for schools, as well as sharing some of the principles from the for-profit world that Heads often overlook. Get in touch at [email protected]