184. Tim Hughes: Social selling is not about selling

Our guest today is Tim Hughes, who has written the book on social selling; he is the author of Social Selling: Techniques to influence buyers and customers, as well as Smarketing: How to achieve competitive advantage through blended sales and marketing. As you'll hear from Tim, social selling is not actually about selling, or at least not about trying to sell – it is about building relationships. Tim's LinkedIn headline is: Should have played Quidditch for England, and in today's discussion he explains why he leads with that. Based on Tim's advice, I have updated my own LinkedIn Headline and Summary, and since I've done that I've received a couple unsolicited comments in favor – so I'll vote in support of Tim's recommendations. Tim's firm is called Digital Leadership Associates and you can learn more about their work on their website: dlaignite.com Unleashed is produced by Umbrex. If you are an independent consultant interested in joining our community, or if you are looking to hire an independent consultant, reach out to Will Bachman at [email protected]