185. Disrupting CPG: How Tofurky Built a Category With Seth Tibbott, Tofurky

185. You don't need millions in funding to win at retail—but you do need a mission strong enough to outlast the struggle. In this episode, I sit down with Seth Tibbott, founder of Tofurky, to unpack how he built a plant-based powerhouse from a treehouse… literally. We dig into how Tofurky carved out an entirely new retail category, why mission-driven brands outperform transaction-driven brands, and how flexitarian shoppers are reshaping CPG growth. Seth shares what it really takes to disrupt a category, bootstrap intelligently, build retailer trust, and turn a niche into national demand. If you want to understand how to create sustainable growth without chasing slotting fees and deep discounts, this episode is for you. Download the free guide on Category Management at the link in the show notes and listen to related episodes to go deeper into building your retail advantage. Get instant access on the show webpage: RetailSolved.com/session185