185: Facebook and Instagram Ads with Kwadwo Sampany-Kessie

The trick with Facebook and Instagram Ads is taking advantage of the opportunity to grow your business in that way without throwing money away.If you're not quite sure what that looks like or have wondered if you're ready for ads or ads management, listen in on this conversation with Ads Manager and Online Business Strategist, Kwadwo (sounds like QUĀY.jo).In it, we discuss:- Building profitability and impact (not just your list size)- How to make sure you have a good ads funnel- The simplest framework for ad copywriting (to ensure you're bringing in the right folks)- The equation for figuring out cost per lead- The nuance around all of this and how to make it work for youListen to our conversation, then grab Kwadwo's Ad Testing Cheat Code here (https://quayjo.thrivecart.com/ad-testing-cheat-code/) to bring in the highest quality clients at the lowest cost.-----** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! **Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/KNBxNDbGSCQ-----Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with 869 episodes and 5.02M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million. But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for. Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.Learn more about Kwadwo and running Facebook and Instagram Ads at https://theartofonlinebusiness.comYou can also connect with him on social...YouTube: https://youtube.com/@theartofonlinebusinessInstagram:https://instagram.com/quayjo-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter:https://caryngillen.activehosted.com/f/25Connect with me on social (I’m @caryngillen in all the places)Or grab this free resource I made just for you! >>5 Ways to Make Coaching Your Marketing:https://caryngillen.lpages.co/5waysYou can also check out my membership for coaches on their way to consistent 5K months:https://caryngillen.com/comfortable-in-business/If you think I’m the coach for you, you’re probably right! Message me to connect and we can figure out together where you fit.