185. How to Turn Local Content Into a Profitable Creator Business with Michelle Thames

How can you turn your city into your biggest content opportunity? In this episode, I sit down with Michelle Thames to talk about how she turned local content, strategic visibility, and genuine relationships into a growing creator business. She shares how to make your city your niche, create content that gets discovered, use SEO and hooks to increase reach, and turn one piece of content into multiple opportunities across platforms. We also break down her approach to consistency, content planning, monetization, networking events, UGC, podcasting, and using AI to simplify your workflow. Tune in to learn how to become more visible, create opportunities from your content, and build a brand that keeps working beyond social media. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Michelle’s advice for creators who feel stuck or overwhelmed. 06:00 What social media looked like before Instagram Reels and Stories. 11:15 How to make your city your niche and become the go-to local expert. 16:30 How can you repurpose one piece of content across multiple platforms? 24:30 Michelle’s framework for creating high-performing videos. 31:15 The 3 things to focus on when editing a video. 34:15 How can Meta’s Creator Assistant help you decide what to post next? 36:30 The different ways to monetize one piece of content. 41:15 Why relationships can be the real ROI of a paid event. 48:30 Why you don't need expensive equipment or a big team to start. 50:15 Michelle’s rapid-fire creator and business recommendations. Resources + Links Michelle Thames' 7-Day Visibility Challenge HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.  Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Michelle on IG: @michellelthames