185. Katrina McCarter on Leading and Marketing to Mums Post COVID

In this episode, we meet Katrina McCarter, CEO and Founder of Marketing to Mums. Katrina is a world-wide authority on marketing to mums the most powerful consumer in the world. Go to: chiefmaker.com/185 Katrina has recently completed a comprehensive study into how Covid-19 has effected Mum. We'll cover;  How the crisis has effected Mums purchasing behaviour How they're handling remote learning and work What you need to do to lead and work with Mums better Some keys to marketing and delivering services to Mums   Complete your FREE Career Scorecard: www.chiefmaker.com/score-card DOWNLOAD THE #ISOMUMS REPORT HERE: www.marketingtomums.com.au