EPISODE · Jul 17, 2025 · 40 MIN
185 Meet the Man Teaching 500,000 People Chinese Online
from The Art of Selling Online Courses
Send us Fan MailKen Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable.In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding.Ken reveals why they created over 1,000 videos in just 2 years, the surprising truth about audience size vs. actual conversions, and how aligning content with curriculum changed everything. He also shares his counter-intuitive approach to social media that actually works and why great content beats great marketing every time.Whether you're building an online course, growing a content business, or struggling to convert your audience into customers, Ken's insights will change how you think about content strategy and student acquisition.Get free resources mentioned in this episode: data-driven-marketing.co/resourcesLearn Chinese with Ken: www.chinesezerotohero.com
What this episode covers
Send us Fan Mail Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable. In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding. Ken reveals why they created over 1,000 videos in just 2 ye...
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185 Meet the Man Teaching 500,000 People Chinese Online
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