#185: Part 3: The Ultimate Guide To Shows & Events for Equine Businesses: 11 Steps to a Successful Trade Show or Event

In this episode, Jenni Bush shares 11 tips for having a successful trade show or event. She emphasizes the importance of allowing plenty of time for set up and being prepared. Creating an amazing show stand, bringing enough stock and marketing materials, and ensuring smooth payment systems are also crucial. Jenni advises practicing what to say and making it easy to collect leads. Generating buzz at the show, taking care of oneself, and leveraging the show to the fullest are additional tips. She concludes by suggesting creating photo opportunities and encourages listeners to share their experiences. Takeaways Allow plenty of time for set up and be prepared. Create an amazing show stand that is well-lit, inviting, and safe. Bring enough stock and marketing materials. Ensure smooth payment systems and practice what to say. Make it easy to collect leads and generate buzz at the show. Take care of yourself and leverage the show to the fullest. Create photo opportunities to increase visibility and reach. Chapters 00:00 Introduction and Overview 01:00 Tip 1: Allow Plenty of Time for Set Up 01:57 Tip 2: Be Prepared and Plan Ahead 02:25 Tip 3: Create an Amazing Show Stand 03:20 Tip 4: Bring Enough Stock and Products 03:50 Tip 5: Have Sufficient Marketing Materials 04:17 Tip 6: Ensure Smooth Payment Systems 04:45 Tip 7: Practice What to Say 05:40 Tip 8: Make it Easy to Collect Leads 06:01 Tip 9: Generate Buzz at the Show 06:28 Tip 10: Take Care of Yourself 07:36 Tip 11: Leverage the Show to the Fullest 08:23 Bonus Tip: Create Photo Opportunities 10:16 Conclusion and Call to Action READ THE BLOG POST HERE https://www.jennibush.com/11-steps-to-a-successful-trade-show-or-event/