EPISODE · Mar 4, 2026 · 32 MIN
185: Ryan Short • Going Beyond Place Branding to Achieve a Civic Brand
from DMOU: Destination Marketing Organization University · host dmou
Ryan Short works in an arena that many refer to as “place branding.” But, he believes that our communities deserve more…and has written a book called The Civic Brand: The Power and Responsibility of Place. On this episode of DMOU, we sit down with Ryan to explore his definition of a “civic brand" and how it can guide policy, development and engagement to build shared pride and prevent homogenization. Join us.
What this episode covers
Ryan Short works in an arena that many refer to as “place branding.” But, he believes that our communities deserve more…and has written a book called The Civic Brand: The Power and Responsibility of Place. On this episode of DMOU, we sit down with Ryan to explore his definition of a “civic brand" and how it can guide policy, development and engagement to build shared pride and prevent homogenization. Join us.
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185: Ryan Short • Going Beyond Place Branding to Achieve a Civic Brand
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