185: The Funnel is Just the Beginning (Lincoln Murphy)

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep. Formkeep The Value of Keeping the Right Customers 80/20 Rule Jobs-to-be-Done Ideal Customer Profile Framework Sixteen Ventures Lincoln on Twitter