185: The Key Is Personalization at Scale

In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.What You’ll LearnPersonalization makes a difference in prospect responseVideo mail and messaging is a huge personalization aidThe SDR role is all about learning and being coachableHiring people early to tech sales is ultra rewardingShow Agenda and TimestampsAbout Appy Choudhary & Blend [1:50]A sales leader’s hiring process [6:02]Using personalization and creativity to drive responses [9:05]The unexpected in sales leadership [13:30]Advice about generating opportunities [19:30]Paying it forward [20:53]Sam’s Corner [22:17]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.