185: Use Instagram Stories for Tourism Marketing

What this episode covers

If you have watched a few of my shows you know that I make a point that content should be story driven. This is why Instagram Stories, and its Facebook counterpart, are great ways to tell your story. These are more spontaneous and ‘in the moment’ stories that should be about your business, staff and customers time during that given day, showing the journey they take. It is also good to mix in behind the scenes of your staff and guides so the viewer can see the bigger picture. Get everyone of your staff armed with phones to take photos and videos to build up your stories each day, and you will find you will quickly build up a large bank of content.