#185: Why Most B2B Sales Teams Are Failing (And How to Fix It) - Amarpreet Kalkat - Founder of Humantic AI

Why Most B2B Sales Teams Are Failing (And How to Fix It)Most B2B sales teams are stuck in outdated tactics – pushing for meetings, flooding inboxes, and hoping something sticks.But that’s not how today’s buyer wants to buy.In this episode, we sit down with Amarpreet Kalkat (Founder of Humantic AI) and our own Adem Manderovic (Co-founder of CRO School) to break down what’s broken in B2B sales – and what comes next.We dive into how AI can be used to build trust, not spam, and how real commercial oversight starts with market validation, not meetings booked.Here’s what we cover in this episode:+ Why the predictable revenue model has failed us+ How to segment and validate your market the right way+ The DISC profiling framework that changes how you sellTune in and learn:+ Why AI is wings for the good… but crutches for the lazy+ The Dust Bowl of B2B sales – and how to escape it+ How CRO School and Humantic AI fit togetherIf you’re in B2B and tired of tactics that don’t work anymore, this is a must-watch.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 Why B2B Sales is Broken in 202503:00 What is Humantic AI & How It Works06:00 What Broke B2B Go-To-Market (And How to Fix It)08:45 How B2B Buyer Behaviour Has Radically Changed11:30 Why Predictable Revenue Doesn’t Work Anymore13:45 Lessons from the Australian Market16:15 The Real Reason Teams Default to Volume18:30 The 'Dust Bowl' Analogy of B2B Sales21:00 Why Most B2B Sales Teams Are Stuck in 201023:30 What Market Validation Actually Means26:30 DISC Profiles: Stop Selling to Personas30:00 Matching Message, Timing & Channel with Buyer Personality33:00 Why AI Makes Lazy Sellers Worse, Not Better37:00 Why GTM Tools Can't Replace Commercial Sense40:00 The Rise of Full-Cycle Selling & Death of the SDR Model43:00 Will AI Replace Bad Sellers? Amarpreet’s Warning46:30 Fitness, Spinal Injuries & The Grit Behind CRO School49:30 Why No Kid Wants to Be a Salesperson (But Should!)-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E185 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #b2bsaas #salesstrategy #humanticai #cro_school #buyerfirst #gtm