#186 – Aligning marketing insights with sales strategies w/ Dr Philip Styrlund & Shakeel Bharmal

On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively.   Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to ensure that both teams are aligned in their strategic outlook.  Highlights include: [07:14] The new world of selling needs a marketing mindset [09:56] Three pillars for the future of selling [24:32] Ai will increase the value of “wisdom” in salespeople  Connect with Philip Squire on LinkedIn  Connect with Philip Styrlund on LinkedIn Connect with Shakeel Bharmal on LinkedIn   Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.