EPISODE · Feb 2, 2023 · 33 MIN
186: From awful to awesome: a cybersecurity company’s transformation of their first meeting deck
from The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Everyone can create a sales deck to use in early-stage meetings with prospects. But sometimes they are awesome and sometimes they are awful. In this episode, I find 2 sales decks I used approximately 1014 years ago while selling at McAfee and break them down.Spoiler: one is very much NOT good and the other, well...is the oppositeYou will see differences in:LengthToneFocusLevel of conversationOrganizationAnd lots more...Watch the video on YouTube to see the actual slidesYou might also like the following:184: One way to maximize a first meeting171: Outbound is Broken163: How to onboard new sellers yourself Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
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Everyone can create a sales deck to use in early-stage meetings with prospects. But sometimes they are awesome and sometimes they are awful. In this episode, I find 2 sales decks I used approximately 1014 years ago while selling at McAfee and break them down. Spoiler: one is very much NOT good and the other, well...is the opposite You will see differences in: LengthToneFocusLevel of conversationOrganizationAnd lots more... Watch the video on YouTube to see the actual slides You...
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186: From awful to awesome: a cybersecurity company’s transformation of their first meeting deck
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