186: Future is a Journey to the Past with Mario Cucinella

Hello and welcome to the Business of Architecture. This week I have the great pleasure of sitting down with Mario Cucinella at his new exhibition at the Architectural Association: The Future is a Journey to the Past - Stories about Sustainability which opened on the 21st of September. Mario is an Honorary AIA Fellow and was also awarded an International Fellowship by the RIBA. He started his firm, Mario Cucinella Architects (MCA), in Paris in 1992 later expanding it into Bologna in 1999, following architectural studies at the University of Genoa and working at Renzo Piano Building Workshop. His main mission is to design and create his masterpieces in a way that not only reduces environmental impact but also conserves energy. The practice is very interesting on Net Zero and the studio is known for having designed the first 3D printed house made of raw earth. They also run a School of Sustainability (SOS) collaborating with the Architectural Association. He started his firm, Mario Cucinella Architects (MCA), in Paris in 1992 later expanding it into Bologna in 1999, following architectural studies at the University of Genoa and working at Renzo Piano Building Workshop. His main mission is to design and create his masterpieces in a way that not only reduces environmental impact but also conserves energy. In 2018 Mario curated the "Arcipelago Italia" in the Italian Hall at the 16th International Architecture Exhibition and in 2019 launched 'Mario Cucinella Design' and the 'Building Objects Collection' which were inspired by his architecture projects. His work includes the Center for Sustainable Energy Technologies in Ningbo, China, the Town Hall in Bologna, and "La Balena" a nursery school in Guastalla, which replaced the public nursery school that was damaged in the 2012 earthquake.   In this episode we discuss: - How to align the climate emergency with our clients' business agendas. - The challenges of winning work through competitions. -The importance of doing your own research and development and marketing it.   To learn more about Mario Cucinella, visit his: Website: www.mcarchitects.it Instagram: https://www.instagram.com/mario_cucinella_architects/?hl=en Facebook: https://www.facebook.com/MCAMarioCucinellaArchitects/ Twitter: https://twitter.com/MarioCucinella Linkedin: https://www.linkedin.com/company/mario-cucinella-architects/   Participate in the largest-ever survey on what small architecture practices are charging? Visit: https://www.businessofarchitecture.com/feesurvey   ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google  Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com   Carpe Diem!