186. Hannah Skardon, Global Digital Commerce Director; Retail Media & Customer Experience at Reckitt: Essential Strategies for Digital Success

Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she's taken the challenge of leading Retail Media at the company where she's grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf. Topics discussed: How someone with a Brand Marketing Background approaches eCommerce Demystifying Digital across functions Must do's for brands on the Digital Shelf: getting the basics right Retail Media compared to classic Shopper Marketing and its fit in a company's overall Marketing Mix AI and other Emerging tech that will impact our industry More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian