186: Limit the logical

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This episode is 17 minutes long.

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This episode was published on September 12, 2024.

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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe For generations, we've been told that logic dictates our decision making. However, a growing body of research suggests that it's our emotions that drive our decisions, especially when it comes to complex purchase decisions. This episode, we discuss how you can lead your communication and marketing team to limit the logical and elevate the emotional in your quest for increased enrolment enquiries. Get in touch at [email protected]

Episode metadata supplied by the publisher feed · Published Sep 12, 2024

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186: Limit the logical

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