186 Lori Woodward — Why Your Art Isn’t Selling (Yet) and How to Change That

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing  with us here at BoldBrush!boldbrushshow.com--For our season 14 finale, we sat down with artist and veteran art-marketing writer, Lori Woodward. Lori shares how she went from burnout after art school to rebuilding her skills through workshops, portrait commissions, and writing for major magazines and art organizations. She explains how learning directly from successful peers, mentors, and collectors shaped her understanding of how the art market really works, which is very different from generic marketing advice. Lori breaks down the impact of the 2008 recession, why so many galleries and careers collapsed, and why today’s market, despite economic anxiety, is fundamentally healthier and full of new, younger collectors. Throughout the conversation, she emphasizes that no amount of marketing can replace a cohesive, competitive body of work, consistent production, and a recognizable voice that develops only through years of painting, experimenting, and failing forward. She gives practical guidance on pricing, working with galleries, outdoor shows, email lists, and social media, stressing that real relationships and in‑person experiences now matter more than chasing algorithms. Ultimately, Lori encourages artists to build a realistic vision, move slowly but steadily, and design a career that fits their personality—whether that means becoming a local favorite, a gallery regular, or a small‑scale, part‑time professional who still sells meaningful work.Sign up for Lori's Newsletter:loriwoodward.com/email-newsletterLori's FASO Site:loriwoodward.com/Lori's Social Media:instagram.com/woodwardartist/Lori's Article about Pricing:https://www.artworkarchive.com/blog/how-to-price-consistently-for-art-sales-successLori's Blog:loriwoodward.com/blog